Here is an example of a fast food company that sources sustainably raised agricultural products, including Niman Ranch pork. It has hired small media company to produce a video and an iphone application to tell the story of how industrialized agriculture is destroying the planet. Watch the video they created (soundtrack by Fiona Apple):
https://www.youtube.com/watch?feature=player_embedded&v=lUtnas5ScSE
and then what the behind the scenes video:
https://www.youtube.com/watch?feature=player_embedded&v=m3ZOFIE5e4g#t=167
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